There are so many benefits for getting publicity for your business…
- It’s free or comes with little cost.
- It positions you automatically as an expert and authority in your field.
- It quickly builds your subscriber list with targeted potential customers.
- It increases sales often overnight.
Not only all of that, it’s so much FUN 🙂
Isn’t that why you started your business or joined the company in the first place? Didn’t you want to have fun, have the lifestyle you want and make a difference to people?
Having fun allows the juices to flow…it allows inspiration to flow and amazing ideas to easily unfold.
Isn’t allowing money to flow whilst having fun at the same time just the best combination ever?
Imagine opening a newspaper , seeing your picture in front of you and reading your article or interview that you gave. That is SO exciting and SO much fun.
So many people start their business, become serious, focus on what they ‘should be doing’ or ‘should be achieving’ and forget to have fun along the way.
So let’s get some publicity and have some fun…
In order to be successful in the publicity game, here are two golden rules for you to follow:
1) Create fun, educational and newsworthy information for the press to share with their audience and they will happily feature you.
2) How you need to think: It’s not what they can do for you, it’s what you can do for them.
Let’s take your local weekly newspaper for example. It may have around 30 – 40 pages that need to be filled with a mixture of fun, interesting and newsworthy information.
Some of the pages will be filled with adverts, others will contain a few stories that have to be covered such as a major traffic accident that resulted in the high street being closed for 4 hours last week, or a new property development that is being planned in the local area which will have an impact in the community.
The rest of the paper has to been filled by the reporters, journalists and editors.
That’s a lot of space to be filled every week and often creates a major headache for the people responsible for filling these gaps.
When you present either an entertaining, educational and/or newsworthy story to these journalists, you make their job much easier and in exchange they feature your information and publicize your business.
Win – Win 🙂
Your goal is to supply the press with upbeat, informative and newsworthy stories that will educate and entertain their audience for which you will be rewarded with a whole host of features, fun times and amazing benefits.
What are you waiting for?! Start creating your fun, educational and entertaining stories and contact the media today!
To help you I’ve written a report called ‘How to Write an Attention Grabbing Press Release That Creates Win-Win Situations With the Media’ go to www.getfreepublicitytoday.com now to sign up for your free copy.
About the author
Sharon Bolt is a publicity expert and founder of Get Free Publicity Today. She has contributed to more than 40 different local and national newspapers, magazines, television and radio stations and has received over £1 million ($1.5 million) in free publicity and free advertising. She is the co-author of 2 highly acclaimed books called ‘Successful Women in Business’ and ‘Every Entrepreneurs Guide: Running Your Own Business.’
Sharon was featured in the BBC Documentary “Britain’s Most Embarrassing Pets.” and has had a regular slot on BBC Radio Sussex and Surrey since 2008 where she answers the listeners’ dog dilemmas.
Although she maintains her regular dog training slot on BBC Radio and media commitments, her focus nowadays is on teaching business owners and entrepreneurs how to build a brand, increase visibility and generate sales by cleverly using free publicity.
Sharon has a free report called ‘How to write an attention grabbing press release that creates win-win situations with the media’ which can be downloaded on her website: www.getfreepublicitytoday.com
Sharon’s YouTube Channel has numerous videos about how to get free publicity and can be found at www.getfreepublicitytoday.com/youtube