Say hello to our new columnist, Suzette Bailey

Suzette Bailey is the CEO and Co-Founder of SimpleMarketing.AI and CEO of Sensory7 Pty Ltd.

We call her a Unicorn, a bioscience graduate who built a successful multi-million dollar Australian IT company, which celebrated its 21st birthday last year as a recognised leader in delivering information and records management services to government and businesses.

In 2020, Suzette co-founded an AI startup to support small businesses with content marketing, a challenge that she also faced.  As a CEO, she has led the development of an AI Content Engine, which generates unique and original marketing content. Their AI content engine writes a range of content for their customers, including blog, LinkedIn and Facebook posts.

As a recognised expert in systems thinking for 20 years, she helped hundreds of large organisations to restructure and automate their systems to cut costs and refocus staff on higher-value tasks.

About five years ago, she tried to reposition Sensory7 to help small business owners systemise their operations. she developed strong networks in the personal development industry but didn’t break-through with her offer.

She learned a lot about the struggle small businesses experience trying to produce the volume of marketing content required to attract and engage customers.

While she has 21 years of demonstrable experience and had built a multi-million dollar business in the information management area, she struggled to write relevant on-point marketing content for business customers consistently and found that a combination of the blank page syndrome and lack of time made it difficult for her to gain traction, attention and business customers.

She did work with many business owners in a similar situation. Finally, with SimpleMarketing.AI, she was able to address this issue for other businesses and herself by using AI to generate relevant original content.

Developing marketing content is a bugbear for many small business owners and start-ups, and it is even challenging in bigger businesses with marketing teams and agencies. She faced a challenge when she decided to pivot her information management business five years ago, from working with the government to work with business owners.

She did lots of digital marketing courses, programmes, learned many tricks for developing sales funnels, lead pages, email sequences and continually attracting and engaging potential customers via content marketing.

“However, I failed to put these strategies into practice. At one stage, I was signing seven-figure deals with major government departments but losing sleep at night because I wasn’t able to sell a $500 course to small business customers.” says Suzette.

“Most have to learn marketing alongside learning to run their business, which takes time. Writing marketing content consistently is hard and can take a small business owner over 50 days effort annually to manage active social media channels plus a blog, taking their focus from working in, or on, their business.” She says.

Last year, when she saw the release of GPT-3 from OpenAI, an Elon Musk backed company, and saw what this AI could do to generate human-level content, she saw the opportunity.

She could see how this AI could help solve the content marketing challenge for millions of businesses globally, as it could solve it for her. With Covid-19 running around the world, even more, businesses were being forced to move all their marketing engagement online, and they didn’t have the skills or the funds to access the skills for it.

Suzette used her systems expertise and experience to build SimpleMarketing.AI for these small businesses, designing it from the ground up to help them market consistently and successfully.

 

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